Zoopla and Digital Property Group to merge
Zoopla and the Digital Property Group are to merge, in a deal which will bring together several leading property-search websites, including Findaproperty.com, Zoopla.co.uk and Primelocation.com, creating, the two companies believe, a credible challenger to long-standing market leader Rightmove.
The Digital Property Group is owned by A&N Media, the consumer division of Daily Mail and General Trust.
Key benefits to househunters will include greater coverage of property listings and enhanced features, which will enable them to make better-informed decisions in the current difficult UK residential property market.
Estate agents and developers, too, look set to benefit. Said Alex Chesterman, founder and CEO of Zoopla, “The deal will deliver real value for UK estate agents and developers, and we will be in a position to provide them with the widest possible exposure and be their most cost-efficient marketing partner."
Wed, October 19, 2011
by Roy Gover filed under