The Principals have a broad range of expertise whose collective experience of managing change and improving performance has engendered a thorough understanding of the driving forces and key dynamics of estate agency including the likely influence of technology and new distribution models, such as franchising and internet on traditional networks.

Roy Gover FCA

Roy, a Chartered Accountant, alighted in the estate agency sector with L&G in 1988 after a career in international banking. Having built up the L&G estate agency network, he established GCG Consulting in 1990 advising successfully on the acquisition of many of the corporate estate agency disposals. Travelled the world with Cendant for four years to learn how to do franchising properly. Was business correspondent with the Estate Agency News for 10 years and has been featured on Radio 4.
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Chris Cullen FRICS

With 35 years experience in UK residential estate agency Chris was Senior Partner in a 28 office East Midlands practice acquired by Halifax in 1987.
Following the Halifax acquisition, Chris remained in place as Director of Halifax Estate Agencies Limited and was appointed Regional Director for the 200 office Midlands region with responsibility for business development. He was also co-opted as Chairman of National Estate Agency Financial Services working group.
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Lorraine Aldridge

Lorraine Aldridge has several years experience in estate agency franchising and was formerly Commercial Director of the UK's largest independent estate agent.
She has 20 years experience in the property market, which has included a number of years as Sales Manager of the New Homes and Land Division of a property development company.
Lorraine has also worked in the City for the public relations department of a utility provider.
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Penny Mason

Penny has 15 years experience at the business end of UK real estate agency, she joined GCG as franchise sales co-ordinator in 2001 from leading estate agents Spicer McColl after a previous career in the communications sector. With substantial expertise in franchise recruitment both in the UK and overseas, Penny is the reassuring Voice of GCG for prospective franchisees at the first point of contact and organiser and coordinator of exhibitions and events.
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Bob North

Originally a partner in the 35-office Kent firm of Cobbs acquired by GA in 1986, he became National Sales Director for GA Property Services and subsequently Strategic Marketing Director of Your Move.
Following a secondment to the Asserta home project where he worked on the launch of Asserta, Bob joined GCG as a principal.
He specialises in applied technology including website functionality, and the introduction of IT systems and applications.
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Bill Pegram BA DipM

A qualified marketeer with ten year’s experience of conversion and service franchising, Bill was appointed as a Managing Director of Century 21 in the UK. He has since advised many businesses on the development of their networks using franchising as the business model and developed templates to make the launch of a new franchise fast and cost effective. A specialist in key area of franchisee profiling, marketing and recruitment he has a proven track record in the area of training for franchisors, their staff and franchisees.

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